Hey everyone,
It’s been a year since I last wrote here and I have some personal news to share.
Here’s the TLDR:
I’m Alfie.
In 2023 left Spendesk, the company where I worked for the last 5 years.
I launched a company of my own (Toolflow AI) and raised a pre-seed.
I am going to start writing here again
This newsletter used to be called RocketGTM and focused purely on go-to-market topics.
It's now called The Search For Growth. I'll share everything I learn about AI for revenue teams. Plus, get a front-row seat to my journey as a first-time founder building an AI company.
You may want to unsubscribe.
You may not.
I’ll let you decide!
And for those of you scratching your head wondering:
“Who is this guy and why did I subscribe in the first place?”
Good question.
I was the Head of Go-to-Market at a FinTech unicorn called Spendesk. I joined as one of the first employees in 2017 and left when there were 650 people and a $1B+ valuation.
It was a wild ride.
At heart, I am a revenue leader and a go-to-market guy. I LOVE sales and marketing. Some would say I’m obsessed.
I talked about it so much that 30k people decided to follow me on LinkedIn and I started this newsletter (previously called RocketGTM) to share everything I learned.
In 2023, I left Spendesk and started a new journey.
From employee to entrepreneur.
An opportunity of a lifetime
A few months before I left Spendesk something very important happened.
In November 2022, ChatGPT hit the market which was important for two reasons.
Non-technical people became programmers (without even knowing it)
Generative AI became a thing
You see, before ChatGPT we had to learn to code to fully master computers.
When only 0.4% of the population knew how to code, the remaining 99.6% were left on the sidelines.
Then overnight, everything changed.
Computers learned to understand us.
We can talk to, understand, and give computer tasks using our natural language.
No need to learn HTML, Javascript, or C++. Want to do something powerful with a computer? Just ask it. In plain old English!
AI gave 99.6% of the population superpowers which were once only reserved for the technical elite.
On the same day, we unlocked Generative AI.
The ability to generate text, images, videos, and other assets on command with a simple text prompt.
Moments like these don’t happen often.
99.6% of the population just unlocked the full power of computers, at the same time computers got 1,000X more powerful.
100M people signed up in under two months.
The fastest technology adoption in history.
We are entering a new paradigm.
One where non-technical professionals have unlocked new superpowers and have become significantly more valuable.
Will AI take your job, or turn you into a $10M employee?
The average tech company makes $150K of revenue per employee.
So, it was kind of shocking when the most influential man in AI (Sam Altman) came out and said:
“We will have $1B companies, run by 10 people.”
Assuming you need $100M in revenue to be a unicorn, that’s a staggering $10M per employee!
A 66X increase.
Artificial Intelligence is helping create the most valuable workforce in the world.
But it’s not all sunshine and roses.
300,000+ tech workers have been laid off since ChatGT hit the market
The IMF says 40-60% of all jobs are at risk from AI
Goldman Sachs estimates 300M jobs will disappear by 2030
So, which one is it?
“Will AI take your job, or turn you into a $10M employee?”
Let me start with a prediction:
“AI won’t take your job, but someone using AI will.”
The gap between people who adopt AI, and people who don’t will be swift, stark, and unforgiving.
That’s why Chris (my co-founder) and I are building Toolflow.
To equip the 99.6% with tools to take advantage of this new opportunity and become the most valuable person in the room.
And you guessed it… we are starting with revenue teams.
The Search for Growth
I will share everything I learn about AI, how to master it as a revenue professional, and lessons from building an AI company here.
The Search For Growth is a peek behind the curtains into my journey with one objective.
To help you become invaluable in the era of AI-augmented work.
I understand that not everyone here subscribed to follow that journey, so no hard feelings if you want to unsubscribe🙏
For everyone else, thank you for your support and interest in your search for growth!
It’s going to be a wild ride, so buckle up, and let’s get stuck in!
Alfie
Co-Founder & CEO @ Toolflow AI